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Distributed ledger startup Ripple is hosting a VIP gathering featuring Snoop Dogg - and will be giving away 10 tickets to the event on Twitter.
The company announced Tuesday that Snoop would perform at its XRP Community Night during Blockchain Week NYC in May. The event itself will celebrate the company's work to date in developing its XRP token and the accompanying ledger technology.
The post stated:
"As special thanks to those who are building liquidity, validating transactions, developing on the XRP Ledger, looking to xRapid as a liquidity solution and sharing the good word about XRP's many benefits, we're hosting a special night."
For those not invited, Ripple is organizing two separate events prior to Blockchain Week during which would-be concert-goers can win tickets. Members of the community must participate in either the company's Trivia Night, which will be on April 26, or a "Make the Meme" event that begins on May 2.
Eight tickets will be available through the Trivia Night, according to the post. Winners must correctly answer three questions within an hour using a single tweet. The questions will be posted at 4 p.m. Pacific Time on April 26, and winners will be publicly announced the next day.
The other event will require Twitter users to create a caption for one of two images the company will release on May 2. Submissions are due 24 hours later, and the winners will be announced on May 4.
While the event may signify Snoop's most high-profile run-in with cryptocurrency to date, the rap star is no stranger to the tech.
Snoop notably mentioned cryptocurrency earlier this year, when he shared trading app Robinhood's crypto announcement on Twitter
Cryptocurrency is rapidly merging with the world around us as adoption speeds up. One of the first places in which the crypto-world is fusing with the real world is through the lens of media and pop culture, with crypto now becoming popular amongst celebrities.
The potential impact of celebrity endorsement is not lost upon the canny marketers and PR firms that run engagement for blockchain platforms and initial coin offerings. Aside from the significant degree of influence celebrities hold over Twitter and other social media platforms, high-profile endorsements from celebrities also provide retail investors with confidence in potential investments.
As such, the frequency at which celebrity faces are appearing in the crypto ecosystem is increasing, for better or worse.
Snoop Dogg to Perform for Ripple VIPs
One of the most recent celebrity forays into the world of blockchain is the announcement that Snoop Dogg will be featured at an upcoming Ripple VIP gathering. In a recent Ripple news post, the platform stated that Snoop himself would be performing at an upcoming XRP community night occurring during Blockchain Week NYC this May.
“As special thanks to those who are building liquidity, validating transactions, developing on the XRP Ledger, looking to xRapid as a liquidity solution and sharing the good word about XRP’s many benefits, we’re hosting a special night. This VIP gathering will feature a live music performance by Snoop Dogg”
Ripple also announced that 10 tickets would be given way over Twitter in the weeks leading up to the event.
The past week was a rollercoaster ride for the biggest cryptocurrencies out there. It encapsulated the boom and bust cycle, with massive gains being followed by devastating falls, that has defined the altcoin market. However, it finally seemed like the bulls beat the bears for the first time this year, as many coins achieved highs not seen since 2017. Hype gathered around the scene once again, and Ripple announced that Snoop Dogg was going to perform at their Blockchain New York party in May. The festival promoting New York as a hub for blockchain innovation and technologies will feature Consensus 2018, one of the largest summits for the community. The first jobs fair for cryptos will take place also during the celebration in the Big Apple.
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